The College Football NIL Market Doubled In 2 Years. How Did We Get Here?
Ryan Day didn’t intend to be prophetic. While this gathering of boosters inside the Covelli Center in the heart of Ohio State’s athletics campus four years ago was about pushing business opportunities for athletes in the midst of a new world order in college sports, it offered insight into the changing ecosystem. The Buckeyes' head coach provided the roughly 100 local stakeholders with an incisive figure: $13 million. That’s how […]